Colecção Can the Can
Victorian Trade Cards da Real Fábrica de Conservas de Mattosinhos • Julia Marlowe
Lopes, Coelho Dias & Cª Ltda
Matosinhos • Portugal
Size 5 cm x 8 cm
Victorian Trade Card
Victorian trade cards are an early form of collectible advertising. Trade cards originated in England in the 1700s with tradesmen advertising their wares. But the advent of lithography in the 1870s made it possible to mass-produce them in color, leading to a golden age from 1876 to the early 1900s when halftone printed newspaper and magazine ads became more economical. Trade cards typically had a picture on one side and an ad on the other. There were custom cards printed for specific products, and stock cards which could be used for any product. Trade cards were popular for medicines, sewing, and farm equipment, and a range of other products.
Julia Marlowe, original name Sarah Frances Frost, (born August 17, 1866, near Keswick, Cumberland, England—died November 12, 1950, New York, New York, U.S.), English-born American actress, one of the great romantic actresses of her day, known especially for her interpretations of William Shakespeare.
Her family immigrated to the United States in 1870, and at the age of 11 she toured the Midwest in a juvenile production of Gilbert and Sullivan’s H.M.S. Pinafore. Ten years later she made her New York debut. Her first financially successful role was that of the sister of Henry VIII in When Knighthood Was in Flower, a play she also directed. She dominated this immensely popular 1900 production, adapted especially for her from Charles Major’s novel; it ran for two seasons. In 1904 she teamed with Edward Hugh Sothern (whom she married in 1911), and together they became the leading couple of Shakespearean actors of their day. Among Marlowe’s greatest roles were Viola in Shakespeare’s Twelfth Night and Julia in James Sheridan Knowles’s play The Hunchback. She retired because of poor health in 1916 but appeared on stage sporadically until 1924.