Colecção Can the Can
Victorian Trade Cards da Real Fábrica de Conservas de Mattosinhos • Pauline L`Allemand
Lopes, Coelho Dias & Cª Ltda
Matosinhos • Portugal
Size 5 cm x 8 cm
Victorian Trade Card
Victorian trade cards are an early form of collectible advertising. Trade cards originated in England in the 1700s with tradesmen advertising their wares. But the advent of lithography in the 1870s made it possible to mass-produce them in color, leading to a golden age from 1876 to the early 1900s when halftone printed newspaper and magazine ads became more economical. Trade cards typically had a picture on one side and an ad on the other. There were custom cards printed for specific products, and stock cards which could be used for any product. Trade cards were popular for medicines, sewing, and farm equipment, and a range of other products.
Miss L’Allemand was a famous operatic singer in Europe who dreamed of having her own touring company and producing an opera she had written. After going broke in Milwaukee, she attempted to settle in Black River Falls, Wisconsin, with her grown son. They lived a life of poverty, and were eventually pronounced insane and remanded to the Mendota State Hospital for the insane in Madison, Wisconsin in 1920.
Appears in the book Wisconsin Death Trip, by Michael Lesy.